events-training
October 16, 2023
New Session Added to CFC IBES 2023
Cooperative leader Ray Beavers and leadership expert Lisa McLeod join us Monday, November 13, before the Independent Borrowers Executive Summit (IBES) begins for the recently added workshop on executive burnout. Targeted toward senior leaders of non-Rural Utilities Service borrower cooperatives, IBES provides critical training, insights and updates on utility and management issues. Be sure to join us November 12 and 13 for pre-conference workshops. To add this session or other workshops to your agenda, visit the conference website: https://www.cfcevents.coop/IBES2023. If you are already registered, you can add this workshop by clicking the modification link in your confirmation email. For any questions, reach out to the events team at events@nrucfc.coop.
Pre-Conference Workshop: Avoid Executive Burnout by Leading with Noble Purpose
Cooperative leaders do all they can to serve their members by safely, reliably and affordably providing power. This type of service means that oftentimes cooperative leaders are perceived as always on and available—even at church or the local football game. The constant servant leadership can burn out leaders quickly. Former cooperative executive and current consultant Ray Beavers joins leadership expert Lisa McLeod on the stage to address executive burnout, the factors that lead to it and tools to combat this phenomenon without dropping the ball on member needs.
Ray Beavers
Consultant, GreatCo-ops; Regional Vice President, Cooperative Building Solutions
Ray Beavers has served the electric cooperative industry for more than 40 years. He is a consultant for GreatCo-Ops and also serves as regional vice president of Cooperative Building Solutions. He retired as the CEO of United Cooperative Services in Cleburne, Texas, after 17 years of service. In addition, Beavers was the CEO of Southwest Rural Electric Cooperative in Oklahoma for 12 years, and the assistant to the general manager for the Oklahoma Association of Electric Cooperatives. He also held the titles of energy conservation and member services coordinator for the Cotton Electric Cooperative and the member services director for Canadian Valley Electric Cooperative. During his career, Beavers served as president of the Rural Electric Management Development Council, was president of the Board of Texas Electric Cooperatives, served as president of the CFC Board of Directors and served on numerous NRECA task forces and committees.
Lisa McLeod
Author of Selling with Noble Purpose, Strategy Consultant, Keynote Speaker
Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller, “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.”
McLeod has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed that salespeople who sell with Noble Purpose outsell salespeople who focus on targets and quotas.
She is a former Procter & Gamble sales leader who founded her own firm, McLeod & More, Inc., in 2001. McLeod helps leaders at organizations like Cisco, Roche, Volvo and Dave & Buster’s drive exponential revenue growth. She has keynoted in 25 countries, authored over 2,000 articles and has made appearances on the “Today” show and “NBC Nightly News.” Her firm’s work has been featured in Forbes, The Wall Street Journal and NPR.